WestJet Going to War With Canadian Upstart Low-cost Carriers

Canadian low-cost carrier WestJet is at the forefront of a business war against some new upstart, no-frills low-cost carriers. Utilizing a plan described as 'radical,' WestJet hopes to tap into several customer groups ranging from price-sensitive travelers (through their own ultra low-cost subsidiary Swoop) to the wealthy (via mainline). (www.bloomberg.com) More...