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At Virgin America, a Fine Line Between Pizazz and Profit

ON Monday, June 17, at 6:30 a.m., Robin Wolaner boarded a flight from San Francisco to Seattle. An executive for a nonprofit organization, Ms. Wolaner was no mere traveler. She was bounty, the kind of frequent flier who makes or breaks airline profits, and she’d been snared by Virgin America ( More...

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