Understood, but when I see the video set to music and then wrapped with the Delta branding at start and finish, I sense that some corporate PR type was behind the effort.
I applaud the effort of Delta and its employees to honor our fallen veterans but why dilute it with the corporate PR effort? This is, after all, the same airline that was (until they were stopped by public outrage) charging active military baggage fees for their duffle bags.
It is great that Delta does this and fine that they have documented it. I have mixed feelings, however, about Delta's PR efforts to package and distribute the video. If you are doing this for the right reasons, I'd be uneasy about exploiting this in any way for PR value.
1) My immediate first thought when looking at the tail was "USAir." If I was creating a communications program anticipating a merger, I'd run as far away as possible from any USAir reference. Just too many bad memories there for far too many people.
2) Why does it take until 2 min, 40 seconds into this video to actually see the new branding?
I'd keep the script and the stylized bird; drop the tail painting.
One of the most complete cockpit videos I've ever seen. Shows multiple camera angles including several from the ground. Great stuff!
Because of the water cannon salute upon arrival, I'm guessing that this may have been either Lufthansa's inaugural flight on the route or the first landing of the A380 at SFO.
This article reads like a United press release, right down to the verbiage about the history of the airline and the fleet size of the "new United." A "reporting-free" piece by the Florida News Journal.
For a reality check, view the airline's Facebook page for comments from actual customers.