WestJet Creates Happy Customers and a Pair of Guinness Records in One Flight

In a month where it seems like more and more airline customers in the news are cranky, if not downright angry, Canada’s WestJet tried something novel to thank a plane full of passengers and celebrate the company’s 21st year in business. Because WestJet delivers more passengers to Las Vegas from outside the United States than any other airline, the marketing department created a cool light show as a thank you. But the airline wanted the lighting to be spectacular, something with the pizzazz,… (www.flyingmag.com) More...