All
← Back to Squawk list
Delta Web Glitch Gives Flyers Super Low Fares
A web glitch gave flyers an additional holiday present on Thursday when Delta Air Lines offered flights at incredibly low prices. Some fares were under $5 and round-trip, transcontinental fares were $25, not including taxes and fees.... (www.frequentbusinesstraveler.com) More...
Sort type: [Top] [Newest]
You have a firm grasp of what is now called "marketing" and was once known as the art of "the flimflam"!
Funny how these web fare errors do seem to happen when the airlines have extra unsold inventory to move.
and I have no doubt the takers will be ID'd by seat number and not offered even peanuts on the $25 transcon :)
New method to receive low cost advertising...Yes?
OOPS!
Richard (CEO): "I see sales are pretty slow today, ladies and gentleman"
Director of Reservation Sales: "Yep, it's that time of year, gonna be a few weeks before Spring Break, and everyone has spent all their money on presents last week"
Public Relations Director: "hey, that thing United did a few months back worked pretty well, ya know, with the 'Pricing Glitch'.
Richard: "Brilliant! Go ahead and put some low prices up on Delta.com, but just enough to fill a few of the insold seats."
Public Relations Director: "Excellent. I'll get the word out to the press about our 'Glitch', and how we will honor the crazy low prices"