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Spirit Airlines' New Loyalty Program Is a Long-Term Earnings Tailwind

Last week, Spirit Airlines (NYSE: SAVE) unveiled long-expected changes to its Free Spirit loyalty program and co-branded credit cards. The redesigned offerings -- set to launch in early 2021 -- are designed to increase customer engagement. If Spirit succeeds, rising cash flow from its loyalty and credit card programs could become an important driver of long-term earnings growth for Spirit Airlines. Let's take a look. An outdated loyalty program Spirit Airlines executives have been talking… ( More...

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