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Airlines Try to Keep Loyalty Programs Relevant During Extraordinary Times

When airlines created loyalty programs almost 40 years ago, they had a simple goal — to keep customers from defecting to the competition. But during the past two decades, frequent flyer schemes have morphed into stand-alone businesses that generate big profits. Airlines have juiced revenue by turning miles into currencies customers can use for free hotel rooms and flights, consumer electronics, or even wine club memberships. Banks buy most of the points, paying as much as two cents for each one,… ( More...

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70 percent of this Article is an ADD FOR AMERICAN - GEEZ! nothing to read here


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