Back to Squawk list
  • 20

Airlines Try to Keep Loyalty Programs Relevant During Extraordinary Times

Submitted
When airlines created loyalty programs almost 40 years ago, they had a simple goal — to keep customers from defecting to the competition. But during the past two decades, frequent flyer schemes have morphed into stand-alone businesses that generate big profits. Airlines have juiced revenue by turning miles into currencies customers can use for free hotel rooms and flights, consumer electronics, or even wine club memberships. Banks buy most of the points, paying as much as two cents for each one,… (www.yahoo.com) More...

Sort type: [Top] [Newest]


pilot62
70 percent of this Article is an ADD FOR AMERICAN - GEEZ! nothing to read here

Login

Don't have an account? Register now (free) for customized features, flight alerts, and more!
This website uses cookies. By using and further navigating this website, you accept this.
Dismiss
Did you know that FlightAware flight tracking is supported by advertising?
You can help us keep FlightAware free by allowing ads from FlightAware.com. We work hard to keep our advertising relevant and unobtrusive to create a great experience. It's quick and easy to whitelist ads on FlightAware or please consider our premium accounts.
Dismiss