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Alaska Airlines Unveils Major Brand Change & New Livery

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Alaska Airlines has unveiled a major brand change, the most substantial change applied in a quarter century. Did the Chester the Eskimo stay on the tail? (airwaysnews.com) More...

Chris Sloan
News junkiePromoter

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MaxJones
Max Jones 3
Years ago when I first was hired as a controller I started at Burbank (CA) tower I was working clearance delivery. After Alaska had read back his clearance someone keyed up and asked "Hey Alaska, who's that guy on your tail?" Alaska replied "He's our Chief Pilot." Someone else said "He's better looking than ours!"
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larryhermann
larryhermann 2
My Granddaughter thinks the picture on the tail is Bob Marley
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sparkie624
sparkie624 2
Very nice looking paint job....
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jamielouisford
Jamie Ford 2
Just happy they're keeping the Eskimo tail
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paultrubits
paul trubits 3
I thought it was Jerry Garcia!
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Neil49
Neil49 2
Interesting, as I find the new font the best part of the refresh. I'd always thought the previous font rendered the word "Alaska" a bit unclear, especially as a first impression.
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bgaskill
brian Gaskill 1
I like the new font. A cleaned up, more modern version of the old font. I like the colors as well...AlaskaAir, like Hawaiian (other than the 330's), seems to continually do it right. Great marketing departments...
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Bobqat
Bob Harrington 1
Somewhere in the carefully (un)sorted slide collection, I have an Alaska MD-80 that had apparently had a rudder swap. Seems the scheme wasn't totally identical from plane to plane, and in this case Chester ended up with three eyes...
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Swagger897
Jacob Buchanan 1
"Major" Okay Mr. Dr. Professor Evil...
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