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Cathay Pacific readies 'brand refresh’

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Cathay Pacific will unveil a 'brand refresh' in mid-November which will see Cathay positioned as a premium travel experience which extends beyond the airline itself. (www.ausbt.com.au) More...

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MelbourneFlyer
Sorry, URK should be http://tinyurl.com/cxnewlook
bovineone
Jeff Lawson 2
Please do not use URL shorteners when submitting squawks. It intentionally prevents the ability for users to see the destination domain.
CamDownUnder2012
Cameron Smith 0
(Duplicate Squawk Submitted)

Cathay Pacific reveals new brand

Cathay Pacific has lifted the covers on a refreshed brand which the airline describes as "a cleaner, crisper, more contemporary identity" which will "help passengers travel well." Both the logotype and 'brushwing' brandmark have been refined and simplified.

http://www.ausbt.com.au/cathay-pacific-reveals-new-look-brand
MelbourneFlyer
(Duplicate Squawk Submitted)

Cathay Pacific reveals plans for Airbus A350's business & first class

Cathay Pacific says its Airbus A350 business class, to be designed by Porsche Group, will be an 'evolution' of the current design, while only half of the A350-1000 fleet is likely to be fitted with the new first class suites.

http://www.ausbt.com.au/cathay-pacific-airbus-a350-to-get-new-first-business-class-seats?
MelbourneFlyer
(Duplicate Squawk Submitted)

First photos: Cathay Pacific reveals streamlined new logo, lounge design

Cathay Pacific has lifted the covers on a refreshed brand which the airline describes as "a cleaner, crisper, more contemporary identity."

http://tinyurl.com/cxnewlogo

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