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At Virgin America, a Fine Line Between Pizazz and Profit

ON Monday, June 17, at 6:30 a.m., Robin Wolaner boarded a flight from San Francisco to Seattle. An executive for a nonprofit organization, Ms. Wolaner was no mere traveler. She was bounty, the kind of frequent flier who makes or breaks airline profits, and she’d been snared by Virgin America (www.nytimes.com) More...

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